Retailers Getting Listed

How to Get Listed

Sign up for a user account and then send us your feed data URL!

Email it to us at contact@caliberking.com to get started.

How Much it Costs

It's free to join with no setup fee and no fixed monthly fees, but once you're getting a signficant amount of clicks, we'll reach out to set up affiliate fees.

Setup Fee: $0.00
Subscription Fee: $0.00/month
Affiliate Fee: $0.12 per click or a percentage based commission - whichever works better for your business.

Other Pricing Options Available

While we think it's important every retailer is charged in the same way, we also understand that every business is different. Contact us to discuss fee structures or discuss your specific situation and requirements.

Steps to Getting Listed

1

Sign Up & Send Feed URL

Sign up for a user account and then send us your data feed URL - we can handle any format. If you don't have a feed, we'll create one for you.

2

We List Your Products

It typically takes us about 1-3 business days to get your products live on Caliber King. You don't have to do anything to make this happen.

3

We Notify You

We'll email you that your products are live on and get you access to your retailer backend page where you can get data on your affiliate traffic.

How to Get More Traffic

Strong Pricing & Selection: There is no substitute for low prices and having a wide selection of products. Make sure you're listing all of the product types we support (like ammo, guns, magazines, and reloading components). Check your public or backend retailer page to be sure.
Display Shipping Costs: Customers like transparent and low shipping costs. Do your best to offer a consistent flat rate shipping amount, free shipping, or free shipping over a certain order amount. Make sure we know your shipping costs so we can display them. Here is an example of how they can look. We can configure this per product type.
Offer Coupons: Our users seem to like coupons - even if it's just for ~$5-10 off their order. Make sure to use code CALIBERKING and notify us so we can display the coupon along side your products.

Link to Caliber King from your site: This helps search engines rank Caliber King and your products higher in search results. If you can put the link on your homepage in the HTML body, that is best. Otherwise, in your header or footer is alright too.

Example HTML code:

<a href="https://www.caliberking.com" target="_blank" rel="noopener" style="display: inline-block;">
  <img
    src="https://www.caliberking.com/caliber_king_logo_small.svg"
    alt="CaliberKing.com"
    width="80"
    height="75"
    loading="lazy"
    decoding="async"
    style="height: 75px; width: auto; max-width: 100%;">
</a>

Include UPCs in Your Feed: If you include product UPCs in your feed, we can display the corresponding products on our UPC pages. That'll get you more views and make your products show up in our daily price drops emails.
Get Customer Reviews on Caliber King: Have some of your customers leave you a review on Caliber King. This can be the difference between a user clicking on your product or another retailer's product if you both have similar offerings.
Leave Caliber King a review on Google: This helps retailers and users know we're legit. Click here to leave a review.

Frequently Asked Questions

How long does the setup process take?

If you have an existing data feed, we might be able to integrate it the same day we get it. If you don't have one, we can create one for you, but that'll take a couple weeks.

Do you require exclusive partnerships?

No, we understand retailers work with multiple platforms. We focus on providing the best value rather than requiring exclusivity.

How often is product data updated?

We update your product information on Caliber King every 10 minutes or as often as your feed provider allows.

Getting Listed as a Retailer